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GoldMine
This ad, which ran with great success for more than two years, emphasized the positioning of GoldMine's sales automation software as the best choice for team selling.
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Focus Enhancements
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Focus Enhancement's product allows the owner to use any television as a big-screen monitor. This "functionality" message is in the subheading. The headline is reserved for the main benefit: impressing your audience
with your business presentations no matter where you go - since there's usually a television available
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