This four-page insert describes FreshLoc's new wireless food safety monitoring system. The strategy was to use the threat of a food-borne illness incident to alert supermarket executives to the significance of this breakthrough system.

What this can do to your business is sickening.

What this can do to protect you is amazing

This ad invites supermarket executives to visit the FreshLoc website to learn about the FreshLoc food safety monitoring system, which can help protect them from incidents of food-borne illness.

Designed to grab the attention of busy executives in the retail grocery industry, this classy jewel case dimensional mailer holds a detailed mock-up of the FreshLoc sensor - and lists the ways this temperature monitoring system can literally save their business. The mailer was overnighted to key executives at large grocery store chains before a major industry trade show, and garnered a 55% response rate.