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When the payphone industry was deregulated, it became a magnet for manufacturers of shoddy equipment. This "educational" ad was created to position Intellicall phones as more soundly and intelligently built than the competition's phones.
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This ad positions Intellicall's phone company "lookalike" phone as the intelligent alternative, with built-in circuitry that makes it more profitable to own and operate.
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The chief mission in the payphone business is to maximize the profitability of each phone. This is an ad for a circuit board that adds intelligent features to payphones. The ad employs a direct communication of the ultimate benefit: higher profits.
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