Maximizer Technologies, Inc. This ad introduced Maximizer contact management software to America. Recognizing that the primary purchasers of contact managers were salespeople, we decided to target them directly with our ad, communicating a distinct benefit ("sell more"), in contrast to market leader ACT!'s "get organized" message designed for a broad audience. Combined with national radio, this ad rocketed Maximizer to the #2 position among the many competitors; it actually outsold market giant ACT! during the height of the introductory blitz. A followup to the "Sell, Sell, Sell!" ad, this ad continued to establish Maximizer's positioning as the contact manager designed specifically for salespeople, using sales lingo and consistently reminding the reader how Maximizer's features would increase their sales and success.