QuickXpense takes the "pain' out of preparing expense reports by automating the process. With no retail distribution, Portable Software depended on the telephone response to this one ad for their success as a company. The ad was indeed a success, singlehandedly supporting the company for years, and spawning a nearly exact imitation by software giant Intuit for its competitive product.

CyberMedia

This "advertorial" ad ran in newspapers across the country, warning Internet users of the "grave risks" to their privacy posed by using the Internet without CyberMedia's Guard Dog software. It was coupled with a radio spot that sent Guard Dog to the top five on the utility software besteller list, completely clearing the retail channel of a product that had been selling so poorly, it was in immediate danger of being returned to CyberMedia.