Guy Lyman specializes in helping technology companies develop winning advertising strategies and product positioning. With 18 years of experience in consulting, he has worked on virtually every type of project, from one-month, million-dollar "blitzes" to long-range brand-building campaigns. His services include:
- Developing advertising and marketing strategies
- Developing product positioning
- Creating advertising campaigns
- Planning the marketing mix (product publicity, advertising, direct mail, Web, etc.)
- Total project management: coordinating production, media buying and other services through a network of partners.
