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This ad was designed to communicate the main benefit of using CLR's "data warehousing" software: recapturing the 41% of the workday that goes "down the drain" as tax professionals pull together the information they need to prepare returns.
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Designed to extend the "productivity" message of the drain ad, this ad communicates that CLR's software will reduce tax professionals' frustation and increase their job satisfaction even as it boosts the amount of work they accomplish. (The trophy says "World's Greatest Boss")
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